09
Jan

Wired for sound? Be careful out there folks!

by Robert

nsw-ipod.jpg

I’m still mega-busy here (sigh!) but I thought I’d provide a quick interlude to Tracy’s excellent CES 2008 coverage by drawing your attention to an ad campaign that has nothing at all to do with Tablet PCs. Go figure?!? This is one of a number of posters from a road safety campaign, run by the NSW Police Force in Australia, which highlights the dangers of pedestrians being killed while wearing their iPods.

I applaud the look of this campaign. The visuals are to the point and they powerfully juxtapose Apple’s familiar iPod advertising iconography. Most importantly though they deliver a reminder to all of us that as much as we love gadget geekness, there are the inherent dangers that come with their use.

I think the NSW Police have missed a trick here though. They should also have thrown down a ’smashed to smithereens’ Tablet PC on that empty tarmac (presumably one of those customized by Dell during their 2007 ad campaign for the Latitude) and the student army of tableteers would have extra cause to sit up and take notice. Anyway as it says in the title - be careful out there folks! ::via iPhone Savior

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